Say goodbye to your childhood and hold onto the memories! Kraft has announced their plans to get rid of the artificial coloring (the most delicious radioactive orange) in their famous macaroni and cheese. Beginning in January 2016, the controversial dyes that have long been a part of one of your favorite meals as a kid – or as a broke collegiate – will no longer be used.
This is actually good news for consumers, especially the children for whom this product is targeted and for people like us who are health-conscious! The artificial colors are man-made, using chemicals obtained from petroleum - also used in asphalt, diesel fuel, gasoline and tar. Umm, gross!
Kraft has been under pressure for some time now and has decided to ditch dyes Yellow 5 and 6, and replace them with other ingredients such as annatto, paprika and turmeric. These ingredients will help maintain the orange color and cheese flavor. Both Yellow 5 and 6 are said to be contaminated with cancer-causing agents known as carcinogens. The chemical allegedly causes increased hyperactivity in kids and negatively affects their ability to learn.
Other possible effects associated with the use of these artificial colors include skin rashes, asthma and migraines. The removal of these additives from Kraft’s Mac-N-Cheese will be a big win for consumers, health advocates and concerned families. In addition to the fact that these artificial colors are potentially harmful, they add no known benefits to your favorite snack.
Last month, Kraft announced that it would be merging with Heinz, which would make Kraft Heinz Company the fifth largest food company in the world. Because of its size, consumers and health advocates hope that this move will encourage other food companies to follow suit in the coming days.